MAGAZINES C1A

 Introduction to Media representations 

06/09/23

L/O: to explore the concept of representation & stereotypes

representation

the media offers the audience an interpretation of the world.

it is a RE PRESENTATION of the events , people and places. 

the representation in this is positive as its showing all different types of disabilities and representing it well with the use of the Paralympics and are complementing them by the use of the word superhuman which shows a good opinion on people with disabilities and are boosting them in a sort of way by attracting more people as channel 4 is a mainstream audience. 

.tough -( adjectives to describe the way they have been represented) 

. determined 

. un-typical 

. powerful 

. brave 

do now ( positive representation of teenagers in the media)

  coco

moxie ( a movie about equality in schools that target against girls)

ghostbusters afterlife use of mes-un-scene 

use of glasses and a weird attitude 

lack of fashion 

messy hair 

rather loud , extrovert and nerdy or quiet and introverted but a know it all 

a lot of bags or storage on them and usually there bags are tightened  

nanny - usually old or hispanic and bigger sized ,woman  whos funny , caring and friendly 

nurse- most times there young and mainly female , authentic blue uniform 

teenager- grumpy , moody , doing older things , hates their parents , wears hoodies 

astronaut-  confident , smart , strong ,, usually male 

football player - quick , proud , sometimes annoying ,, usually male

opera fan- obsessed , poster lovers , usually happy, rather female  

teacher - sometime bossy , in other movies chilled out or just normal behaviours 

tatto lover- usually cold , trouble maker , gothic like 

the advert challenges stereotypes because ,

1). it makes the advert look as if men are embarrassed to be a nurse and will be made fun off , hence why the phrase says " are you man enough to be a nurse"

2). it also shows the men holding specific crops showing that it doesnt matter if they are a nurse they can still do "manly" things 

3). all the props there holding relates to thing stereotyped as mans activities like , rock climbing , surfing , golfing etc.

educating the east end 

the teachers are very sarcastic and funny  but some are bossy or talking back to students making funny remarks which can go against teachers as they are normally shown to be bossy or mean  

the students are arrogant or childish , always laughing or messing around in class having fun which kinda goes against stereotypes 

there where a couple student crying or being moody like the stereotypes and talking back to teachers  

13/09/23

representations in magazines 

L/O: to explore the representations found in magazines

direct adress : when the model or person is looking directly at the camera or audience . 

star vehicle: the celebrity used for the cover to have a bigger audience for the magazine.

cosmopolitan.

the target audience was aimed for females specifically young adults 

people who are trying to lose weight 

it also involves romance advice which can also mean its trying to appeal to females , also the colour scheme can link with girls with the stereotypical pink and purple colours

confident 

flattering

joyful

bold 

cover 1: sweet, welcoming , natural

cover 2: success , popularity , pride 

cover 3: fancy , dignity , confident 

 

20/09/23

exam style magazine question 

 L/O: to write and structure an effective exam style question 

the two covers represent gender very differently . Cosmopolitan represents the star-vehicle Tom Daley in an anti-stereotypical way, for example  in the  long shot taken of him, the clothes he has been dressed in is shown to be more feminine in colour and style with pink and yellow colours , however as a gay man his look has been more stereotyped.On the other hand, there are more stereotypically masculine representations with the tattoo and masculine physic 

Meanwhile, with GQ  the cover star Rihanna has been represented in more of a stereotypical way, for example  in the mid shot taken of her the way she is more exposed on the cover to show her feminine physic , which is a bit surprising as she is on a very well known mens magazine cover, this could have been used to attract more of an audience. Another representation could be the fact she is shown as the mythology creature medusa, this could represent a stereotype that woman are snake like and secretive , not to be trusted in a sense of way or possibly just an artistic expression. 

There is a contrast of similarities through out both magazine covers such as the fact there physics have been shown of to represent there genders more.Another would be there  anti-stereotypical looks  shown throughout it , they both have some negative and positive connotations  for example Tom Daley has been given more feminine colours and attire like the crop top and pink bottoms since he is a gay representative so he has been shown to look more feminine to show off the stereotypes for a homosexual. Rihanna has been shown as a snake and given tattoos to show a rebellious 'thug like' look going against the 'feminine look' .

Some differences would be a differences of colour throughout it, cosmopolitan has given there cover more of a colourful look to seem more positive and upbeat giving guys more of a fun look, however Rihannas is to look more bland and  grey making it seem more stern and posh at the same time possibly giving girls a fancy posh look 

 MAG REPRESENTATION EXAM Q:

WWW: you've compared both covers well and included gender stereotypes

EBI: include more specific media terminology in your examples

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27/09/23

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29/09/23

exam style magazine question 

L/O:to review & improve an effective exam style answer 

vogue

1). when was it launched:1892, British vogue- 1916 

2) what was the original target audience:.its target audience is mainly for women 

3).  has it rebranded over the years: vogue has changed by renaming as vogue France 

4). who publishes vogue: Conde Nast 

5). is it a print or multi-platform: multi-platform 

6). what is its average circulation & readership: 796k readers & 190,249 copies (2022)

7). who is its current target audience: predominantly female audience, women's life style 

8). summary: the brand has a very 

GQ 

1).  first launched : 1931

2). original genre: mens style and culture, fashion industry  

3). has it changed/ rebranded: 1967 from gentlemens quarterly to GQ  due to customers 

4).who owns/publishes it: Conde Nast

5). is it print or multi-platform: multi-platform 

6). what is its avarage circulation & readership:  average monthly circulation of 85,080 , readership of 1.8mil 

7). who is the target audience: mainly for fashion stylists or men ABC1 men 20-44 

8).

definitions:

circulation: the number of newspaper/magazine copies distributed on average in a day.

advertising revenue: the income you can earn from advertisements being seen on your content.

cover price: price of a newspaper or magazine 

subscription model:a fee customers pay on a regular basis to get access to your product

multi-platform: capable of running on two or more different hardware platforms(print/digital)

readership: the number or type of people who read it 

ideology: a set of opinions or beliefs of a group or an individual 

brand identity:the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds

target audience :a group of people that's most likely to be interested in your product or service.

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home work 

(had to reload the photo but its cropped )

Gender has been represented through the mid shot of the cover star Chris evens with the use of stereotypical features , for example  he is in a tank top which had been done to show more of his masculine features and looks and the way he is positioned in this which could suggest he is posed like a soldier(relates to captain America) .Another would be how he has a lot of tattoos which is to show of a rebellious look but his tattoos aren’t really in the male stereotypes as one of the bunch is a hair clip with a plant which you wouldn’t expect.Other correlations toward the stereotypes would be the cover lines which say certain subjects stereotyped with boys like football and tailoring( connotes with suits) to once again bring the theme of males which is GQ target audience.

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this shows the brand identity of the rich end males by the way they show off the cover stars in fancy clothes and they have a very sophisticated style to make it attract more to there target audience of ABC1 males  i have noticed the colour scheme connotes with the cover stars features like ed sheeran for example or the outfit they are wearing 

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11/10/23

do now

 

1). sophisticated , wealthy , posh 

2). presentable , classy , feminine 

case study 1 Raheem sterling GQ 

L/O: to explore the context & cover star for case study 1 

1).   the GQ cover for both are different in many ways as its showing GQ sexualises woman more seeing as Jennifer Lopezhas been given minimum clothing meanwhile they just generalise men by giving him regular clothing and not sexualising him .

2). GQ targets its audience (which is targeted to males ) by putting specific things on its covers like provocative girls and well known men with subject that they might enjoy on the cover lines.

3). 

13/10/23

typography: anything to do with the text .e.g font , size, block capitols , colour 

tom holland GQ cover: it is mainly serif  but contains san-serif in the blue fonts to give it a posh look once again to connote with there target audience of  ABC1 males. 

colour pallet

 . usually 3 or 4 colours , sometimes there is an accent colour 

the colour pallet on tom Hollands GQ cover: white , gold , blue , black which can give of a rich and established opinion 

its pattern forms an imaginary Z  shape because in education and in general we are taught to read left to right and up and down .  

anchorage 

in the same way a word can have more than one definition ,  it is possible for signs to have different meanings, so producers will try to direct the audiences interpretation towards a preferred reading of a media text by using Anchorage a newspaper and magazines , photographers are often accompanied by captions which are used to fix there meaning.

the Tom Hollands GQ magazine "Tom Holland suits up" can connotes with the fact he stared in spider-man and can refer to it or he is going somewhere fancy or well known for his attire expressing who Tom Holland is . 

image 

• medium close up to focus on his expression and features 

• directly looking to the audience which can suggest confidence 

•suit, connote to wealth and status in popularity hence why he is dressed in rich attire also used to show off a  modern day sophisticated look 

• rings , they look expensive once again showing off his wealth 

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homework - research 

Raheem sterling 

. he plays for Chelsea  although he was subjected to racist taunts from Chelsea fans when he was with  Manchester city and is a 4x English champion in the football league and is a married man with  3 children. He  was born in Jamaica  on the 8th of December 1994 he was interested in football at an early age so he started of playing at his local towns club. He became very talented that when he was 16 Liverpool signed a 3 year contract with him . in 2016 sterling was the nations most expensive player when he was bought by Manchester. city.  

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1/11/23

do now 

. close up shot 

.mainly uses sans serif 

. colour pallet with beige being the accent colour 

Raheem Sterling had faced racist behaviour from the media and Chelsea football fans while he was playing against them with his team at the time manchester city in 2019 .This sparked a reaction from sterling which caused him to make a statement on how the media is targeting coloured individuals but praising standard white footballers in similar positions. Overall during the time period there had been many situations dealing with racism so there was a new rule saying how a person can be removed and banned if saying racist taunts or ideas in a match. hence as to why on the cover he represents the targeted subjects and to shine a light on the serious issues throughout international and national football.

the masthead is in a bold and large sans serif font .The colour used is in a deep gold, connoting wealth, but also religion in the context of the rest of the cover .The colour gold is in juxtaposition to the black used for sterlings wings , already implying there will be binary oppositions in this cover.

anchorage text- guardian angel- a multitude of meaning and readings

1). he is a winger in football playing on the sides or the wings 

2). he protects other black players from further racial incidents through his campaigning 

3). he was seen as an "evil" person, but in reality seems really on the whole to be a good person  

03/11/23 

he has been given a lot of black stereotypes such as tattoos and excessive jewellery

 and his colour scheme can relate to the fact its about his ethnicity and the racism going on within football against black players , the wings give connotations of an angle like figure and how he plays as a winger in the pitch or the religious iconography 

exam question    

explore how this front cover of GQ magazine uses media language to communicate  meaning 

image

This cover of the GQ magazine uses media language to communicate many meanings, for example the use of Sterlings  clothing and accessories. In the image he is presented as very confident by showing off his tattoos and jewellery which can have connotations of stereotypes to black people and criminality. Another example would be the fact he has been given wings in the image which can represent many things such as ; him being a winger in the pitch , him being represented as a guardian angel connoting with the fact Sterling spoke up towards racism on social media and towards black football players making him seem like a role model to those suffering with hate speech against there race  or the use of religious iconography ( how sterling is religious)which can link to those who read GQ magazine to feel seen and can also attract more of an audience by using the cover star Raheem sterling ( a famous football player)  .The colour scheme of his clothing  used in this image can once again connote to his ethnicity and racism.The camera angle  - long shot used in this can make sterling look domineering and confident to suggest strength and once again his physical appearance can help suggest that as-well  

text/written language 

The text used on the GQ magazine uses media language to communicate many meanings.An example of this the anchorage text says in a bold colour of gold " GUARDIAN  ANGEL" linking towards Raheem Sterlings encounters with racism and how he faced them in his statement speaking about the truth behind social medias attacks against  ethnic people on the pitch and in general.The cover lines around  the cover say things like " in the insane wild , totally nuts life of machine gun kelly", this could have been said to connote with Sterlings life and events and encounters he has dealt with such as racism and challenges he has faced being a footballer and family life but also presented that way to catch peoples attetion and make them more intrigued about the magazine .

 

layout and design 

The colour schemes and layout used in the GQ uses media language to communicate meaning in many ways.For example the use of the colours gold and black can connote with good and evil linking to him standing up for himself against haters, another thing would be matching with his outfit and colours used with the image to make it more neat and presentable and wealthy also to give the brand a professional opinion  also used with the sans serif included in the cover .     ( 25 mins not finished ) 

8/11/23

movies that represent black stereotypes 

scary movie (1,2,)

jumanji

white chicks 

ride along 

suicide squad 2 

gender representations 

 he is showing of his figure / muscles 

been given tattoos which is more of a masculine stereotype 

he has been given lack of clothing to once again show of his muscles / figure 

both gender and ethnicity has been represented equally 

ethnicity representations 

showing off tattoos - connotes with criminals 

excessive amount of jewellery used - often black males wear heavy thick chains 

showing off his physical strength 

his wings are black - probably emphasising his colour 

. his clothing used is masculine

. he is shown to be in between a woman's legs 

he looks very tidy and presentable 

10/11/23

1. confidence 

2. domineering 

3.masculine 

gender representations 

yes , they have included a person from a different ethnicity other than white and they probably have done this to add a variety of ethnicity's  on there covers and to highlight on Raheem sterlings statement and opinions on racism and how he has overcome racist attacks he is also represented in a hyper masculine way , his wide stance and choice of clothing represents him as a dominant figure. All the men named on the cover are represented as successful in their own field . generally for modern men their is a societal expectation that they must have it all - health , strength , money- this image on the cover supports this as he epitomises all three  

ethnic representations

using  a hugely successful  black cover star as their dominant image , GQ is presenting a role model for its readers , someone to aspire to be like. The cover  is a more modern representation of ethnicity and counters the old fashioned stereotypes as black men as criminals or lower status

. focuses on black lives matter / supportive 

.stereotypical male topics like business and star wars etc 

.  included a lot of situations where black history or certain topics including black subjects 

. he has been given a really serious look on the cover - more confident or represents toughness    

. unusual for GQ to include positive black representation 
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homework 

(i've compared it with Raheem Sterlings cover ) 

 

The representations of gender are constructed in many ways , for a starter his clothing used , he is dressed in a very masculine way with a stereotypical black and white suit usually worn by a lot of men in fashion . Another would be is posing and facial expressions he is giving off a bold look to emphasis confidence and strength.although another reason could be how the woman in the back is positioned in that way, this could have been done to show Robert Pattison (the cover star) being able to attract women or emphasise his good looks because stereotypically good looking males  seem to target many women wether that be in movies or skits etc or just in general it has been expressed in that way through out the media 

The representations of gender are similar through the two covers in many ways , for starters it could be how stereotyped the covers are in ethnicity and gender , there clothing , Roberts  has been given a suit which is shown a lot throughout covers and in the media for men , meanwhile Raheem is wearing barley anything and was shirtless  but baggy trousers which usually can represent black stereotype’s because black males are shown to be shirtless a couple times in Cinema or to have sagging trousers . Another similarity would be there look and camera angle there facial expression and the angle  used to show it off makes them look strong and domineering to the viewers representing the stereotypes for males to be strong and wealthy and educated.

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15/11/23

Case study #2 malala yousafazai VOGUE 

L/O: to explore the context & cover star for case study#2 

do now:

vogue magazine 

target audience is mostly for women in fashion ( targeted to more wealthy women)

publisher is Conde Nast 

multi-platform 

made in 1892 

fashion and lifestyle magazine 

vogue is aimed at ABC1 fashion and style conscious women who are educated wealthy and sophisticated 

target audience is usually 30-45 but the audience has now broadened to appeal to inspire and empower younger readers too as well as a much more culturally diverse audience under the influence of a new editor. 

the editors  of vogue didn't feature models of colour or asian models as it apparently affected sales . anyone who wasn't white was mainly underrepresented until about 2017 on major magazine brands which questioned many people .

Conde Nast addressed this and hired a new editor who was the first male editor 

in 2018 british vogue included a group of models all colours age and sizes included the first model to wear hijab as a symbol of her religion 

how could we compare?:

these covers are after 2017 which was when there was a lot of underrepresentation so these covers include more of that but some comparisons on both of these cover include, harry styles is a male meanwhile Rhianna is female which is different as the target audience is mainly for women in fashion so its unique to add a male onto a cover . another would be the diversity included , before vogue would have white females with high features like slim bodies and perfect makeup but now they have progressed and are including a variety of people with unique features  .

Research task Malala:

she was born in the district of Palestine
In 2012, Malala was shot in the head by a Taliban gunman while she was on her way home because she went to school and stood up to her rights . She had suffered no major brain damage, but the left side of her face was paralyzed, and she would require many reparative surgeries and rehabilitation.Malala Yousafzai is a Pakistani female education activist and the 2014 Nobel Peace Prize laureate at the age of 17. She is the world's youngest Nobel Prize laureate, the second Pakistani and the first Pashtun to receive a Nobel Prize. she is currently 26 married and thriving .

17/11/23

malala 

Malala is a women's education activist who underwent a series of events just from the Taliban because she had gone to school, Malala was living in Palestine and had went to school with a couple of her friends and when she was heading home she was shot in the head. Because of her situation it raised a lot of awareness and attention from others and caused Malala to speak up about her rights to education and work . Malala is the youngest Nobel Prize laureate at the age of 17 in 2014. She has now got her own funding called the Malala fund to help other women and young girls have the rights to an education against the places  or those who subject woman to no rights.

the main image :

the main image shows malala posing with a red hijab with a red background with a camera angle at her eye level and medium close up , this could have been done to make her more intimidating or to catch the viewers eye.The red could have symbolic codes of blood and murder which links to Malalas narrative and how she was shot in the head due to going to school. the clothing used on the cover star also highlights muslim and there religion which is an essential part of her identity . Her facial expression gives a mode of address that is personal and welcoming but confident and self-assured 

cover lines:

the overs lines and in a colour pallet of black ,white , red and an accent colour of silver shown on the masthead and bottom of her name. The cover lines represent the reasons as to why Malala is on the cover such as " survivor activist, legend' and 'fighting talk" linking to Malalas battle against sexist beliefs and her right to an education and also her accomplishments in life by boosting her status , at the age of 23 she has already accomplished so much. This shows vogue's emphasis on woman's empowerment and also bringing attention to the serious subject of a woman's lack of freedom . the anchorage text of her name is also shown to be the brightest celebrating her status and name which is also framed with the cover lines above and below it , this offers symmetry with the masthead at the top 

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22/11/23

vogue cover case study #2

do now 

colour pallet , clothing and facial expression , camera shot type and angle 

lately vogue is showing more diversity and representation across the board with the use of race and age and body types across their magazines.after gaining a new editor (Edward).

how can we see diversity?

we can see diversity through the cover with the use of her head scarf representing muslims and how malala herself is muslim the use of malala is anti stereotypical , a diverse cover star .In the cover lines it includes black people - a model and boxer giving a range of diversities in the cover. this is unusual to include many representations as there have not been many in the past. 

gender in the cover 

the magazine is aimed at females and is represented through the cover by many ways.First of all the cover star herself is known for fighting against sexist rules and standing up towards them and is a well known activist for standing up to women's education giving women a more powerful look. Also through the cover lines it includes subjects more focused towards girls like dating and fashion targeting it towards girls.But on the other hand it includes things like fighting and power and with the use of a famous boxer  Anthony Joshua. Malala is also shown to look more feminine with the flowing silk and makeup and jewellery creating a classy sophisticated look. 

structure : DEL 

 D:describe- the technique/element.                         

E:explain -the connotations/meanings constructed. 

L: link -to the overall context/meaning                    

representations:

Both ethnicity and gender have been represented in many ways, for example gender has been represented in the cover lines by empowering women with the use of fighting subjects and including a boxer like " Fighting talk"can help stir away from basic stereotypical subjects which is included but this was used to create a new theme and linking back to Malala the cover star and making women seem powerful and strong.Meanwhile representations for ethnicity can be shown through the cover star and clothing, Malala is a well known activist who went against sexist rules in her country  

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homework:

this cover uses media language to communicate meanings in the cover using many things, for example the use of the cover lines and the various topics included it can represent female empowerment with the covers "fighting talk' etc to create a link towards the cover star and the topic in general and how the cover star (Malala) has encountered sexist rules and dealing with a bullet to the head so these cover lines can also emphasise her experience more.The mise-en-scene used to communicate meaning can be for example her clothing used and the colour scheme shown, the image shows her with a red head scarf and red lipstick with a red background , these can connote many things like show off her religion(iconography) more by using the head scarf in the shot (which is eye level which could have been done to make her seem intimidating).It can  rather show off passion and power with the colour red to once again highlight her recovery and power in society.Another would be the big bold white title of her name which can highlight her name and status representing her importance.

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29/11/23

do now:three words to describe how gender has been represented

confident

glamorous

 powerfull 

case study #2 

L/O: to practise comparing representations in two covers

similarities / differences 

. both showing off feminine  confidence 

. shot type makes them both look powerful / intimidating

.they both contain basic girl stereotypes in the cover lines 

.both have there name in bold

.difference- Malala is close up with eye level meanwhile Kim is looking a way and is a mid shot 

.kim is showing more skin and wearing a single dress which shows of her body which is just more about what she looks like in general 

. malala is dressed in a way that represents her religion with a red scarf and is eye level showing who she is and her importance 

PARAGRAPHS 

the two magazine covers represent gender in many  ways, for example a similarity for gender would be how they are shown to give of confidence and empowerment through the covers. With Malalas cover with Vogue this has been constructed with the shot type(medium close up) and mise-en-scene used, She is shown to be staring at the camera with a positive but intense facial expression which has connotations of self confidence and power through the cover and has been done to give a meaning that women are powerful to the readers and to help represent women overall.Meanwhile in Kims cover with Elle she is shown to be posed in a confident way showing off her body and is not looking at the camera which can give of more connotations of power in the cover and make her look more domineering to the readers one again giving a meaning of power in women on the cover and show it off to the readers.

Another similarity shown in the colours would be the use of colours in the magazines that creates a stereotypical view for females .Vogue uses a red colour scheme with Malala showing off a red lipstick and background and clothing which can have connotations of passion and danger and a basic colour stereotypes with females  which could have been done to once again show off the empowerment in women or also to link with Malala herself and what she has overcome in her lifetime having dealt with bullet to the head.Although in the Elle cover it is shown to use more of a white and pink colour scheme with the masthead being white and the cover lines as-well , also Kim is wearing a white dress  which can give of feminine stereotypes and create a feminine look towards the cover which can be done to make the cover look feminine and stereotypical.

However,  the two magazine covers represent gender differently as well, a difference would be how there represented in general .Vogues cover of Malala shows her in a medium close up with her staring at the camera emphasising her importance and showing who she is overall giving the meanings of who Malala is and just that in general , it has been done to catch the readers eye on why she has been expressed and shown in that way and to highlight who Malala is. Meanwhile the Elle cover has represented Kim in a more sexual way, she is shown to be wearing a very short dress with her legs and arms showing how she looks in general and not who she is but just primarily focusing on her body and looks making a stereotypical view for females on the cover to make it look more appealing to people.

On the other hand another difference would be the cover lines used in the covers.Vogue has given more off an empowerment meaning towards it With the cover lines " Fighting Talk" and including a famous boxer which is giving of connotations of anti stereotypes through the cover giving meaning that women can be strong has been shown through the vogue cover. However the Elle cover shows to include more stereotypical subjects aimed at girls with. (haven't finished)

overall conclusion there a shown to be more differences in the covers than similarities to represent women. Vogue represents women in an unusual way by just representing Malala for who she is and her importance which is showing off the evolution of vogue overall and how they are more diverse and open to religion and ethnicity .Meanwhile Elle shows Kim for her body and her beauty which is a usual way women are represented. 

VOGUE EXAM COMPARISON Q
16/25
Great work!
WWW: detailed and appropriate analysis of both products with accurate terminology
EBI: I think you can be less vague with your judgment - you don't actually make one! You say that there are both similarities and differences, so decide whether there are more of one than the other. It can't be wrong!